Pop-ups: coming to your mobile any day now
August 8th, 2007 • Advertising, Business, Mobile
Yep, the scourge of the desktop browser has spotted one final frontier - your handset. Soon, you’ll be able to enjoy compelling marketing propositions as you wait for the 07.36 at Clapham Junction.
Actually, it’s a little more complex than that. It transpires that a few companies in the US have been trialling a service whereby customers download a small app, and are then fed ads with ‘genuine’ killer offers. The app learns: after a while, it should only feed the sort of ads that you click on, and not the ones you don’t.
Mobile Posse is one of the companies trialling the service. Its CEO, Jon Jackson, reckons that its system is far more attractive to advertisers than mobile banners…
That’s because banner advertisements are limited to the approximately 30 million people in the U.S. who use mobile Web browsers. On average, those people rack up four to five page views per month. Compare that, he says, to the approximately 200 million people who can receive idle screen ads from Mobile Posse, and an advertiser may see a more interesting prospect.
Pop-up ads: Coming to a mobile phone near you? - Yahoo! News
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