Precisely seven per cent keyword rich
Silly things please simple minds. I open my browser this evening for my usual trawl through 1001 news stories using Google Reader, and… there’s a search box.
OK, OK, it’s hardly earth-shattering. But I’m a Reader addict, and could never understand why the world’s search giant didn’t have search enabled on its popular newsreader. Daft. Well, [...]
Or is it so new? Tim O’Reilly (the chap credited with coining the term ‘Web 2.0′) tells of his admiration for one blogger’s handling of a breaking news story…Journalism is Burning Or How Breaking News is Broken: “It wasn’t the subject of Scott’s story that stood out; it was the way he was telling it [...]
Spent an hour this evening listening to colleagues discuss free online marketing techniques. In fact, the chat was only meant to last 10 minutes – but once we’d started, it proved hard to stop.
Everyone had a tale of free tools that helped spread their site’s word.So no surprise this evening to spot this story, claiming [...]
First time here, and in a mild state of shock. The streets are strewn with shouters. And not just your average London yaggah-ya-bassa shouters, but proper i-have-a-blade-tucked-into-this-newspaper-and-i-enjoy-using-it shouters.
A couple of cab rides later, and all becomes clear. According to the drivers (and I’m sure this is old news to Americans and SF regulars), Raegan was [...]
Fairly gobsmacking research released yesterday by iProspect / Jupiter, suggesting that a whopping 67% of search queries are prompted by ‘offline channels’ – which in English means television, word of mouth and magazines / newspapers.
Even Jupiter expressed surprise at the findings, with the organisation expecting a 50/50 split between on- and offline influences.
‘Though iProspect (the [...]
Big buzz today. YouTube has finally decided on its advertising format of choice, and it appears to be transparent overlays.
This is major news. YouTube now accounts for 10% of all internet traffic, and is costing Google the earth. And until today, there was little way to guage how the search company would see a return [...]
Arguably, Wales is already half-way down the road to threatening Google’s might – you’ve probably already noticed how dominant Wikipedia is in search results, sewing the seed in your head that you may as well cut out the middle man.
Jimmy Wales, founder of Wikipedia, the world’s biggest community-written online encyclopedia, announced Friday that he had [...]
I should have read this months ago. Wired has a guide on how to run a corporate blog without being launched into space by your MD. Wriiten by Edelmann PR VP Steve Rubel (who’s own blog, Micro Persuasion, is a personal fave), the guide offers a few gems.
Rubel has obviously walked the hard miles, [...]
