AOL relaunches picky YouTube rival

August 16th, 2007 • Best sites, Video

I’d mentioned the Mullet Strategy a while back. Its principle is simple: business up front, party at the back.

In practical terms, it means letting the world lose on contributing to your site (the party), but making sure you have a gang of crack editors ensuring that only the mavellous makes it to the top-level pages.

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