Precisely seven per cent keyword rich
AdvertisingThis isn’t a puppet.
It’s Steve Ballmer, Microsoft’s insightful, experienced business leader, giving a considered evaluation of the recent Microsoft / Yahoo search deal. It’s always slightly awkward when an icon such as Ballmer opens up to the camera in this way, so it make make painful viewing for the more sensitive among you.
‘I took your [...]
Big buzz today. YouTube has finally decided on its advertising format of choice, and it appears to be transparent overlays.
This is major news. YouTube now accounts for 10% of all internet traffic, and is costing Google the earth. And until today, there was little way to guage how the search company would see a return [...]
Jakob on banners.
No-one’s quite sure what to do with advertisements in video, according to today’s Wall St Journal.
The issue is intrusion: as previous research has shown, people focus hard when watching online videos (more so than they do when watching TV), so anything that kicks the flow into touch is disliked.
As the WSJ explains, one new format [...]
The right offer at the right time. The ninja sales guys around me would always insist that this was the key – know what your client wants, and fulfil their needs.
So using that criteria, it would seem that Yahoo! is doing a damn fine job. According to today’s WSJ, the new SmartAds appearing in Yahoo! [...]
A new report from Juniper Research suggests that the world of user-generated content is about to break free of the PC. In fact, it predicts an explosion – from 14 million users this year to a simply huge 600 million by 2012 (shurely shome mishtake? – Ed).
The report also suggests that developing countries will be [...]
Yep, the scourge of the desktop browser has spotted one final frontier – your handset. Soon, you’ll be able to enjoy compelling marketing propositions as you wait for the 07.36 at Clapham Junction.
Actually, it’s a little more complex than that. It transpires that a few companies in the US have been trialling a service whereby [...]
Oe of the by-products of welcoming all-comers – Vodafone withdraws its Facebook campaign after discovering that the ads were appearing alongside the BNP’s official presence on the site.
“We have withdrawn our advertising from Facebook and will be working with OMD to ensure there are more controls on the site,” she said.”We want to [...]
