Archive for Advertising
Google doesn’t want a picture of you
July 30th, 2007 • Advertising, Business, Search
Search giant says it is resisting urge to build in-depth profile of searchers. However, that doesn’t mean they’re shying from making those contextual ads a little more contextual…
Google has been testing for several weeks a new advertising feature that delivers ads based not simply on a specific search term, but also on the immediately previous search, she said.A user who types “Italy vacation” into a Google search box might see ads about Tuscany or cheap flights to Europe. Were the same user to subsequently search for “weather,” Google will assume there is a link between “Italy vacation” and “weather” and deliver ads tied to local weather conditions in Italy.
Spam invades the map-scape
July 29th, 2007 • Advertising, Business
It had to happen - spam has now reached Google Maps. Apparently, the same buggers who have been bombarding your inbox for years with utter rubbish have now decided that maps are a good target, especially now that they list local businesses.
Using new variations on classic spammer techniques they get their companies to show up more often in Google’s results. How? In cases cited on SearchEnginewatch and by Mike Blumenthal they’re using non-existent PO boxes with 800 numbers in towns they don’t operate from or by using fake street addresses. Sometimes there are hundreds of these bogus listings in a single metropolitan area.
Search gamekeepers turn poachers
July 22nd, 2007 • Advertising, Business, Search
You cough, rise from your seat and head for the door. But what happens when a search engine starts to flog its own properties?
It’s interesting to notice that Google ranked its own sites as #1 in 7 cases out of 10 and Yahoo in 6 cases out of 10. Microsoft’s services have poor rankings in most search engines, including Windows Live Search. A single Google service was the top result in Yahoo Search (Google News) and only one Yahoo service was #1 in Google Search (Yahoo Mail). You’ll also find surprising that for “desktop search”, each company placed its own desktop search software as the top result. But then again, this is just an empirical test and everything might just be a coincidence.
Truce delcared in click war
July 14th, 2007 • Advertising, Business, Internet
Why Google Doesn’t Care About Nielsen/NetRatings, But Why They Still Matter
Of course Google doesn’t care. But I do: it may end the ridiculous game we play with every one of our sites of forcing readers to clickety-click-click.
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