Checkout Trends: the new retail price index
January 13th, 2008 • Google, Search
Just about everyone working on the web uses Google Trends at one time or another, if only to give that quick gauge on which term would prove more popular (Hilary or Barack?).
But now there’s Google Checkout Trends, the search equivalent of every retailer opening their ledgers to the world’s prying eyes. Well, almost.
As you can see from this rather drab chart, the XBox appears to be battering the PS3 into the ground. But as with Google Trends, everything is rather dependent on which pairs of terms you tap in - try ‘XBox 360, Playstation 3′ and the dramatic difference between the red and blue graph lines narrows.
Checkout Trends has two other controls: price range and period of time. The latter is particularly cool: I began by comparing the 360 with the Nintendo Wii, the basic keyword search showing the pair running fairly close. But zoom into the last five days, and the Wii is outgunning the 360 two to one.
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