CoverItLive: blogging goes real time

God knows how many people will use it, but huge credit to the Einsteins behind CoverItLive.

Sign up for an account (which is free, by the way), and you have instant access to a turbo-charged blogging tool that blurs the line between blog and instant messaging.

All you do is add a line of code to your site that embeds the CoverItLive console into your page. Now get yourself along to an event that begs second-by-second, blow-by-blow coverage, and log on to your account.

And it’s at this point that a good number of day-to-day bloggers will turn away from the tool - after all, how many bedroom bloggers have access to Steve Jobs’ keynotes? Well, judging by the crowds at this year’s Consumer Electronics Show in Las Vegas, a growing number of semi-pro enthusiasts are gaining access to the main events. In which case, CoverItLive may soon prove to be more than a niche product.



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This is the personal website of Mark Payton, digital editorial director at Haymarket Consumer Media.