Facebook: a fall is predicted

Marketing Shift has a principal analyst at Ovum foretelling rough times ahead for Facebook. He bases his argument on background legal action by the founder, the potential for identity theft and a possible crack-down on the use of the site in offices.I can see the latter beginning to cut in soon. Facebook profile pages are a common sight on screens as you wander offices these days - usually at lunchtime, admittedly, but you have to wonder how many bosses are running checks on total usage during the working day.Facebook Could Burst Web 2.0 Bubble



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This is the personal website of Mark Payton, digital editorial director at Haymarket Consumer Media.