Google to launch Facebook rival

 So the search giant is going to unveil its Facebook rival on November 5 (no source here… just a hail of blogosphere noise).I’m wondering what tricks Google has up its sleeve to bring down the social giant. In case they’re still wondering, and happen to be reading this, here are a few ideas:

  • Bring every social profile together in one place: YouTube, Flickr, Digg, Facebook, the lot.
  • Include an IM client in the Friends interface.
  • Include a way of seeing what other people are reading.
  • Ensure that you can export everything if you tire of the service
    And running through that list again, you realise just how close Google is to delivering the killer blow.



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This is the personal website of Mark Payton, digital editorial director at Haymarket Consumer Media.