How to stop your audience from feeling used
August 9th, 2008 • Journalism, Media
The virtuous circle from Digitaldickinson on Vimeo.
I spent two days last month discussing the future of journalism at the University of Central Lancashire with a group with representatives of all corners of the UK media scene. Fascinating two days, not least for the wealth of disagreement (no bad thing).
It’ll come as zero surprise to know that the way in which journalists deal with an audience that can instantly react (and even begin steering the news agenda) swallowed much of the 48 hours.
One of their esteemed tutors, Andy Dickinson, has just posted The Virtuous Circle depicting his version of how it should work.
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