It’s official(ish): web users scroll
July 26th, 2007 • Business, Design
Head over to Boxes and Arrows, where Melissa Tarquini takes on the issue that haunts every web designer - the fold. I’m not sure I take her argument in its entirety (she goes as far as to say that the bottom of the page is the next frontier for advertisers), but it’s good to hear someone state the bleedin’ obvious.
Stop worrying about the fold. Don’t throw your best practices out the window, but stop cramming stuff above a certain pixel point. You’re not helping anyone. Open up your designs and give your users some visual breathing room. If your content is compelling enough your users will read it to the end.Advertisers currently want their ads above the fold, and it will be a while before that tide turns. But it’s very clear that the rest of the page can be just as valuable – perhaps more valuable – to contextual advertising. Personally, I’d want my ad to be right at the bottom of the TMZ page, forget the top.
Blasting the Myth of the Fold - Boxes and Arrows: The design behind the design
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