Missile company buys social media network
August 16th, 2007 • Internet, Strange
The first line of the press release days it all:
‘Global Defense Strategic Logistics Inc, formerly GlobalDyne DefenseMatic, the eighth-largest defense contractor in the world, has acquired Redhedd.com, a social community for and about redheads, as part of a major overhaul of their marketing strategies and an effort to put a friendlier face on their AT-600 series of ballistic missiles, nicknamed “redheads” for their bright red warheads.’
Read it once. Now read it again. Shurely shome mishtake, you think. But no: a marketing department at a major defence supplier has convinced its management that buying a social site for redheads is a good idea.
But it gets better. GDSL isn’t planning to tamper with the site in any major way, but is planning to introduce the concept of ‘long- and short-range’ redheads into member profiles.
“GDSL felt that it was time to start thinking outside of the box on this one,” Says Rufus Sizemore, a Global Defense media liaison. “The redhead is one of the hottest selling ballistic missiles in the world, but no one outside of the defense community knows it by name. We want it to be a household name.”
Global Defense Strategic Logistics Acquires Redhead Social Network Redhedd.com
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