Multimap reborn: Google Maps now has rival

One from the Mediocre Coincidence Dept. I’m boring a colleague senseless today on the sheer awfulness of Multimaps compared to Google Maps (yep, I’m that dull). Hey presto, I open a browser this evening to find a brand new Multimap.

Multimap: that’s betterAnd… it’s excellent. In fact, it actually looks as though they’ve spoken to people who use online maps. You search by your postcode, and it finds the location quickly. Alongside, it shows a menu of nearby utilities - petrol stations, railway stations and the like. Select one, and pegs appear on the map.

The only downside appears to be a fixation with banner advertisements, which are doing their level best to overwhelm the maps. But that’s a niggle: if you’re a Google Maps fan, take five minutes to give it a spin.



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This is the personal website of Mark Payton, digital editorial director at Haymarket Consumer Media.