Posts Tagged ‘Business’
Woopra: the live stats addicition starts here
March 31st, 2008 • Business, Internet
Tags: Business, Web
GBTV #337 | Introducing Woopra from Neal Campbell on Vimeo.
Now this I want. I’ve long been a fan of Google Analytics - it’s simple enough to scan-read in seconds, yet clever enough to provide the kind of insights that change the way you work.
But Woopra takes the whole game to a strange new level by going… live. That’s right - unlike Google, Woopra presents a real-time dashboard, showing numbers of users, even incoming search terms from Google.
For a self-confessed stat addict such as myself, Woopra’s as good as handing a vampire an all-night pass to the blood bank. I’m putting the order in for the bank of screens tomorrow morning, one for each site in our portfolio.
The thing’s in private beta right now, but grab your camp bed and join the orderly queue.
Business widsom without the jabber
September 5th, 2007 • Business, Life
Tags: Business, management
I hate business books. Most fill 250 pages with soft-edged puff, remaining sufficiently vague to ensure that the author cannot be held to account. Either that, or they become religiously specific.Imagine the delight, then, in stumbling across this [PDF]. You can read the 16 pages in your tea break, and much of the wisdom is, er, wise. Try this for heft:
a Must Read Manifesto: “Winning companies recognize it is better to distribute leadership and to employ a bottom-up strategic planning process that drives the business forward than it is for functional senior managers to collaborate on decision making and push new strategies, processes, and plans out to the organization.”
Via Brand Autopsy.
What if FT.com went free?
July 31st, 2007 • Business, Media
Tags: Business
The air is rich with theories as to next steps for the Wall St Journal, now that it’s under Murdoch control. Not least, many are wondering if it should ditch its subcriber model, and let its stories go free-to-air.
The noise has also promted others to wonder on the effect on FT.com. From PaidContent:
Also, the subscriber numbers for FT.com are minuscule, relatively: “FT.com currently has 100k online subscribers (vs. c900k for WSJ.com) paying GBP 6 per month.
Even assuming a worst case scenario where all these subscribers were lost, there would only be a GBP 7 million impact, suggesting only 1 percent downside risk to group profits.
Separately we believe that the FT remains a trophy asset and that Pearson would be able to crystallise significant value, should they decide to sell.”
paidContent.org: If WSJ.com Went Free: Effect on FT and FT.com; CEO Ridding Allays Concerns
Social Networking stats show huge growth
July 31st, 2007 • Social
Tags: Business, Social
comScore has just released figures showing the rapid global expansion of social networking sites. If you watch this space, most of the figures are predictable, with Facebook up by an absurd 270 per cent over the previous year. Not every social site is a worldwide phenomenon: Bebo, for example, is Big In Europe, while Orkut is Large in South America.
Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72-percent increase versus year ago. Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors. Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up 774 percent to 13.2 million visitors) also increased by orders of magnitude.
You can get more analysis of the news over at Brand Republic.
How to win using smaller steps
July 31st, 2007 • Business, Internet, Media
Tags: Business, management
Thoughtful piece by Guardian Unlimited supremo Neil McIntosh, prompted by the lack of outcome from The Economist’s Project Red Stripe. McIntosh uses the success of the iPod as the basis for an argument that success can come via seemingly small steps that, taken in the right sequence, can form a much larger whole.
The lessons for news organisations? We needn’t make innovation hard by insisting the end product is always huge and/or high-profile. We shouldn’t think that innovation is something that can be outsourced, either to a small team or to a software vendor (the latter being a surprisingly popular choice for many newspaper publishers). And we needn’t necessarily worry that we’re not having enough ideas. If you ask around, you’ll probably find it’s not ideas we’re lacking. What’s tricky (I know - this is my job) is capturing the best ideas, mapping them to strategic goals, and delivering them in a way that makes them successful.
Complete Tosh, by Neil McIntosh: It’s hard to see the future from there
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