Baby Boomers Storm Internet

January 13th, 2008 • Internet, Social
Tags: Life, Social, trends, Web

Everyone knows the UK has an aging population - by 2012, the average Briton will be 132 years old, and all of them will rely on the handful of under-20s to help them cross the road.

Doubt this as fact? Try a new report from Neilsen, which points to a fundamental shift in the age profile of the UK net population. Says the company:

“When looking at how a particular audience is composed by age, a change in share - even by just a few percentage points - actually represents quite a fundamental shift. Age compositions tend to evolve subtly over a number of years so to see such large changes in the course of just a year shows that the Internet population is undergoing a significant ageing process.”

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