The Mullet Strategy explained

July 30th, 2007 • Business, Social

Never heard of the Strategy before, although it makes sense. Not sure I’m fully up for the concept of a ‘party in the back’, but get the analogy - and the more you study the author’s examples, the more you realise the value of pro editors sifting through the millions of user-generated entries.

The biggest sites on the web are all embracing the “mullet strategy” - business up front, party in the back! User generated content is all the rage but most of it totally sucks. That is why sites like YouTube, MySpace, CNN, and HuffPost are all embracing the mullet strategy

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