TV advertising should return to the 50s
August 1st, 2007 • Advertising, Television
David Kiley at BusinessWeek is sick of the quality of television commercials, and argues that the broadcasters are becoming ever more desperate in their ploys to make you watch ads. I think I agree: it may be a result of old age, but I seem to remember better TV advertising in the 80s and 90s than I do now. But I shouldn’t worry: David has an idea that could save the day…
One idea for getting high commercial ratings would be to go back to having hosts like Ferguson and Jay Leno read ads and hold the product up. That is an ad that will score very high.
These guys could probably invent cool riffs on the products. Johnny Carson used to do it. Even Edward R. Murrow read ads on his show. Don Imus, before he got canned earlier this year, used to riff on ads for Bigelow Tea, Tassimo coffee makers and North Fork Bank. And they were far better ads than what was coming out of the ad agencies.
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