USAToday records massive traffic hike

August 15th, 2007 • Best sites, Media

File this one under ‘What The Hell Do I Know, Anyway’.

I admit to hating this year’s re-launch of USAToday. In particular, I hated the panel from hell that dominated the home page - 30 seconds to load in the early days of the re-launch, and determined to hide a good headline behind a small picture. I also took an instant dislike to the OTT inegration of social networking, if only because it allowed people to post ‘AGhhhgGGG…jrrrr’ (or something like that) on the home page.

Which only goes to show that I obviously have no taste, because the site has just annonced a 20%-plus leap in traffic year-on-year - or does it…

The release is careful to point to a big Simpsons competition and an exclusive JK Rowling interview being ‘major drivers’ behind the boom. I wouldn’t mind seeing the Neilsen/NetRatings figures with those two events factored away.

In the meantime, I’m happy to share my news trawling between the rather wonderful new CNN and the stalwarts at the Beeb.

USATODAY.com Reports 20% Year-Over-Year Increase in Traffic: Financial News - Yahoo! Finance

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