XBox to become your TV and cinema?
September 9th, 2007 • Technology, Television, Video
You can understand why the television and movie industries are in such a fluff. Their businesses are changing in front of their very eyes, and the film and TV execs are not necessarily in control of their own destinies.For example, who would have imagined five years ago that games consoles could eventually outstrip cable and analogue as the main means of movie and show delivery? Yet this year, Microsoft plans to unleash its on-demand video service on an unsuspecting Europe, using the XBox 360 as its Trojan horse.There’s absolutely no reason (bar dumb pricing and marketing) why this shouldn’t succeed: there are an awful lot of 360s under an awful lot of HD-ready tellies in the UK. And thanks to the huge popularity of XBox Live, a lot of those consoles are already connected to networks. As Bink.nu points out, Redmond is already courting the content suppliers:
MICROSOFT is courting the BBC as it plans to launch its digital television and video service in Europe. The software giant is intent on turning its Xbox 360 video-games machine into a digital entertainment hub offering films, TV shows and high-definition programmes. It already offers video content in America via its Xbox 360 video-games console.
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