Yahoo! wants a piece of YouTube. In fact, it would like to mash YouTube into a pile of VCR junk. Mike Folgner, Yahoo!’s general manager for video, has told Bloomberg that it will have an all-new video site by the end of ’07, which will offer music videos, movie trailers and sports stuff. But over at NewTeeVee, Om Malik has his doubts that the strategy will work…
Easier said than done. Why do I say that? Look at YouTube’s history: it became popular because from the very beginning it didn’t try to be a destination, using viral distribution to get traction. Even today, people’s perception of YouTube is that it is not a destination. So far, video destination sites have not been a success.
NewTeeVee Watch Out YouTube, Yahoo Is Coming «
And more over at Read/Write Web.
